Business

Daniel Marrero – Partner & Creative Director of Creative On Demand was honored by his peers in receiving the 2006 HispanicAd.com ‘Creative Director of the Year’ award at the Association of Hispanic Advertising Agencies bi-annual conference in Miami, Florida on Wednesday September 20, 2006.

John Paton – Chairman and Chief Executive Officer as well as a member of the board of directors of ImpreMedia LLC was honored by his peers in receiving the 2005 HispanicAd.com ‘Media Executive of the Year’ award at the Association of Hispanic Advertising Agencies bi-annual conference in Miami, Florida on Wednesday September 20, 2006.

HispanicAd.com CEO Gene Bryan presented the first annual HispanicAd.com Account Planning Excelencia (HAPE) awards during a luncheon today at the 21st semiannual conference of The Association of Hispanic Advertising Agencies (AHAA) at the Hyatt Regency Miami. Winners were judged and selected from the 40 submissions received for the first awards competition in the Hispanic advertising industry recognizing the important and influential account planning discipline.

Sometimes things have a way of generating an unplanned impulse. The energy generated over the last few days, around our forum on The Independent Agency, has created what to us at Hispanicad.com is perhaps the most important, besides the interest of our readers. We are referring to a renewed pride in what we do and the need to defend its significance with our general market counterparts.

HispanicAd.com asks you to take a moment to reflect on what you can do to make our world a safer place.

Ethnic and minority parents in California share high expectations for their children and rank education as a top concern, according to a New America Media multilingual poll, released on Wednesday, August 23. The results of the poll debunk many preconceptions about how immigrant and ethnic minorities view public education.

I spent Monday and Tuesday of this week in San Diego–not hanging on the beach as I would have liked in mid-August, but attending and speaking at “All Things Political,” a training session for more than 100 political consultants put on by Campaigns & Elections Magazine and the eVoter Institute.

PointRoll, Inc. announced the results of its collaboration with the E-Voter Institute and HCD Research in conducting the First Annual Voter Expectations Survey. More than 250,000 voters interacted with rich media ad units that ran from June through August and carried the survey to 17 small, mid-sized, large-market and national daily newspapers across the United States.

There may be 77 days remaining until Election Day, however Campaign Media Analysis Group, a TNS Media Intelligence company, reports that political and issue advocacy television advertising is on pace to shatter the mid-term election spending record set in 2002 and possibly surpass the record set in 2004. From Jan. 1 – Aug. 13, 2006, a stunning $311 million has been spent on local television so far by the candidates, the political parties, as well as interest groups campaigning within the nation’s gubernatorial, congressional, and senatorial elections – a 150 percent increase over the amount spent during the same period in 2002.

The average ACT composite score for Hispanic high school graduates this year was unchanged from last year at 18.6, as the number of Hispanic students taking the ACT reached another record. Although the 18.6 average composite score is the same as last year, it has increased two-tenths of a point during the past five years. During that same time, the number of Hispanic high school graduates taking the ACT has risen from 66,770 to 85,796, a 28 percent increase.

The document is intended to be both a final summary report of research conducted under National Science Foundation (NSF) Grant 0119858, as well as an essay on the general state of research and policy analysis pertaining to Latino access to and achievement in technical career paths.

A new TRPI study of California Latino youth investigates perceptions of college costs, its benefits, and access to financial aid.