Business

As the 2005 U.S. elections are approaching, Nielsen Monitor-Plus takes a closer look at political advertising for recent months and some of the local campaigns throughout the country.

Results of the previous elections this month are in, but analysts are still fighting over the advertising returns. Which medium was the 2005 political kingmaker: radio, TV, or print? It was probably a combination of all three media that played key roles in this year’s elections, and reaped record political ad dollars in the process.

Ethnic food gets turned on its ear with the release of the cookbook, Viva Mexican Food! These are the recipes of Martha Gonzalez Franco originally from Veracruz who currently lives in Mexico City.

After some of the most hotly contested “off year” political races in history, TNS Media Intelligence/CMAG announced that 2005 political and issue advertising on television reached a record $515 million for an “off year” election season. In gubernatorial and mayoral elections from New Jersey and Virginia to New York City and Los Angeles, candidates increasingly turned to television advertising to communicate their messages and gain recognition.

Latin Chic: Entertaining with Style and Sass captures the best pan-Latin flavors and the unique spirit of Latin entertaining. Picture high heels, sexy women, handsome hombres, salsa music, exotic cocktails and irresistible food. Playful and practical, Latin Chic follows effervescent journalists Carolina Buia (Venezuelan) and Isabel González (Cuban-American) as they host parties in fabulous locations across Latin America.

Hispanic teens are more likely than blacks and whites to attend public high schools that have the most students, the highest concentrations of poor students and highest student-teacher ratios, according to a new Pew Hispanic Center analysis. The findings came in one of three studies released today by the Center that examined youths in high schools and colleges.

Hispanic PR Wire and HispanicAd.com (Adnotas.com in Puerto Rico) have partnered to introduce Hispanic Market Pro (HMP), a service that provides Hispanic marketers with cost-effective, professional development Webinars led by the industry’s top talents.

While many schools have strengthened their computer security, parents across America are concerned about inappropriate content and information theft when their kids log on in the classroom, The Conference Board and TNS report.

On Monday, October 10, The California Family Health Council, Inc. (CFHC) launched Talk With Your Kids, a new effort to keep kids healthy and safe by helping parents talk with their children about sex.

The class is all abuzz with excitement and energy! A ‘big executive’ from the real world of business is coming to talk to our class. It’s only the fourth week of classes and we have already had two important guests…what a treat! Every seat in the class is filled and we all look up expectantly, as our professor and Director of Center for Hispanic Marketing Communication, Dr. Felipe Korzenny, comes into the room with the guest of honor.

John Gallegos of the Gallegos Group was honored by his peers in receiving the 2005 HispanicAd.com Advertising Agency Executive of the Year award and Favio Ucedo also from the Gallegos Group was honor with the HispanicAd.com Creative Director of the Year award at the Association of Hispanic Advertising Agencies conference on Thursday September 29, 2005 in New York.

In a bold move that reflects the growth of the Hispanic market across the country, International Galleries Inc. (IGI) launches their first advertising campaign in Spanish — targeting the Hispanic consumer instead of so-called mainstream America.