Students at Longfellow Elementary School, Albuquerque’s Dual Language Fine Arts magnet school, logged more than 73,000 pages of grade appropriate reading material as they competed for awards in conjunction with Todos a Leer, a reading initiative produced by Entravision Communications KLUZ-TV Univision New Mexico and the Ford Motor Company.
Business
Commemorating Tejano Heroes Of The Alamo.
TexasTejano.com, a San Antonio, Texas based research, marketing and publishing company, in conjunction with the Alamo Legacy & Missions Association (ALMA), announced that they kicked-off Texas History Month by debuting a commemorative poster entitled “Tejano Heroes of the Alamo” during a celebration ceremony on March 5 in front of the Alamo.
NYU Offers Multicultural Marketing Class.
New York University’s (NYU) Center For Marketing will offer a multicultural marketing class entitled “Marketing to the New Majority: How to Reach the Multicultural Consumer,” in an intensive 1 ½ day format on Friday, April 16, 2004.
Target Stores, Mervyn’s & HP Bring Chicano To San Diego.
Chicano, an unprecedented art exhibition, presented by Target Stores and Mervyn’s, sponsored by Hewlett-Packard Company will make its first visit to the Golden State at the Museum of Contemporary Art San Diego (MCASD) in San Diego, Calif., on May 30, 2004. Chicano is a five-year, 15-city national tour that is collectively made up of two major exhibits:
Chicano Visions: American Painters on the Verge, a traditional art exhibit, and Chicano Now: American Expressions, an interactive multimedia exhibit for families. Chicano will remain on display at MCASD through September 12, 2004.
Latinos Are Optimistic About Schools & Education.
Hispanics support the use of standardized testing and are less likely than African Americans to say such tests are biased against non-white students, according to a new comprehensive survey of Latino attitudes toward education. In general, Latinos offer positive views of their local schools, teachers and educational institutions, and Latino parents say they are active in their child’s school and involved in their education. But the survey also reveals their concerns that the educational system does not always treat Latino students fairly. Substantial numbers of Latinos, for example, worry that Hispanic students lag behind other children because teachers are unable to bridge the cultural divides in their classrooms, according to the survey released by the Pew Hispanic Center and the Kaiser Family Foundation.
HispanicAd.com Celebrates 5 Years Of Service To Our Industry.
Hispanic Media Sales Inc. celebrated five years of publishing HispanicAd.com on February 1, 2004. “We at Hispanic Media Sales, Inc. would like to thank all of our friends that help motivate us and make our dream come true”, stated Gene Bryan CEO of HispanicAd.com “I also would like to personally thank Manny Ballestero for his mentorship, his words of wisdom, direction and fatherly love”.
Gracias Manny!
Faura’s ‘The Whole Enchilada’ Hispanic Ad Book.
The Whole Enchilada is a practical guide to selling to the US Hispanic market. It is a no nonsense and real description of the Hispanic population in the United States. As a primer it gives the reader practical advice on what to do in order to gain Hispanic customers.
