Hispanic Media Sales Inc. celebrated five years of publishing HispanicAd.com on February 1, 2004. “We at Hispanic Media Sales, Inc. would like to thank all of our friends that help motivate us and make our dream come true”, stated Gene Bryan CEO of HispanicAd.com “I also would like to personally thank Manny Ballestero for his mentorship, his words of wisdom, direction and fatherly love”.
Business
Faura’s ‘The Whole Enchilada’ Hispanic Ad Book.
The Whole Enchilada is a practical guide to selling to the US Hispanic market. It is a no nonsense and real description of the Hispanic population in the United States. As a primer it gives the reader practical advice on what to do in order to gain Hispanic customers.
Latino Life Experience Exhibit.
“Americanos: Latino Life in the United States,” will open at the de Saisset Museum at Santa Clara University on Jan. 17, 2004 and remain on view through March 14.
The exhibit presents an intimate portrait of the Latino community through the work of 30 prize-winning photographers. The 114 photographs in the exhibition are organized around themes such as family, community, work, and sports, and reflect the breadth and variety of the Latino experience.
El Poder de Saber @ Telemundo.
Telemundo announced it will launch “El Poder de Saber”, a PSA campaign that encourages Hispanics to learn more and get informed about issues that can help them in their daily lives. “El Poder de Saber” was created for Spanish-language viewers as a sister campaign to NBC’s Emmy and Peabody Award winning campaign “The More you Know” and it will launch January 14, 2004 during Telemundo’s broadcast of “Al Rojo Vivo”.
The 2004 Presidential Election.
Every four years, voters head to the polls to select our nation’s president. The process begins with a series of primaries and caucuses in the winter and spring and culminates with the general election in November. To mark the start of the 2004 presidential election season, the Census Bureau has culled from previously released statistical reports.
President Bush On Immigration Policy.
Remarks by President Bush on the immigration policy: THE PRESIDENT: Thanks for coming, thanks for the warm welcome, thanks for joining me as I make this important announcement — an announcement that I believe will make America a more compassionate and more humane and stronger country.
