Like most of you, I am glad that the Presidential elections are behind us. It was the longest road to the Whitehouse in modern times. And with 24/7 coverage, it made 22 months seem like 22 years. More importantly, the choice was very clear and the numbers left no doubt that the country was very ready to move on in a new direction. By Jose Cancela – Hispanic USA. To view El Blog CLICK above.
Political
Latino Vote a new force in shaping the Election 2008 Political Map.
An in-depth analysis by the National Association of Latino Elected and Appointed Officials (NALEO) Educational Fund of adjusted exit poll data published by CNN demonstrates the large surge in Latino turnout nationwide and in projected battlegroundstates helped reshape the political map in this election.
The Hispanic Vote in the 2008 Election.
Hispanics voted for Democrats Barack Obama and Joe Biden over Republicans John McCain and Sarah Palin by a margin of more than two-to-one in the 2008 presidential election, 66% versus 32%, according to an analysis by the Pew Hispanic Center of exit polls from Edison Media Research as published by CNN. The Center’s analysis also finds that 8% of the electorate was Latino, unchanged from 2004. This report contains an analysis of exit poll results for the Latino vote in 9 states and for the U.S.
Politics Unusual: Media and the making of a President.
Not since the Kennedy-Nixon debates has media played such an important role in a presidential election. The Internet, the new kid on the political media block, is proving highly influential in everything from fundraising to myth busting. To track the interplay of candidate web buzz, political advertising, pundit programming, entertainment parodies, convention and debate coverage requires an integrated, multi-media view. By: John Burbank, Chief Marketing Officer, The Nielsen Company
2008 Presidential Election PPC Strategy.
John McCain and Barack Obama both know that Hispanics are a potential swing factor for the election. Hispanics are the nation’s largest and fastest growing minority group. With an estimated 46 million people, Hispanics make up 15 percent of the U.S. population (Pew Hispanic Center, 2008), and this year, Latinos comprise 9 percent of the eligible electorate. By: Rob Kallick and Ramiro Padilla, Sensis
The New American Electorate: the growing political power of Immigrants and their Children.
This analysis explores the growing electoral power of “New American” voters: immigrants who are naturalized U.S. citizens and the U.S.-born children of immigrants. These voters will likely play a pivotal role in national, state, and local elections in the years to come—particularly in battleground states like Florida, Colorado, Nevada, and New Mexico.
Brand Obama or Brand McCain?
The sum total of images, words, style, body language, tone of voice, gestures, strengths, and weaknesses will be what people will buy, or not, when deciding on the Obama and McCain brand for the White House.
Significant numbers of Latino Voters still persuadable in Battleground States.
A significant percentage of Latino voters in key battleground states are either undecided or still open to persuasion in the presidential contest, according to a survey released by The National Association of Latino Elected and Appointed Officials (NALEO) Educational Fund.
Telemundo conducts Biometric Study during Presidential Debates.
Presidential candidates Barack Obama and John McCain can engage and attract Latino voters inside and outside of their respective parties by focusing on several well-defined issues and messages, according to results of breakthrough biometric testing during the first Presidential Debate on Sept. 26.
Ad Spending on Global Economic issues soars to nearly $21 Million.
In its ongoing analysis of 2008 campaign dollars spent on global economic issues, Kearsarge Global Advisors (KGA), a Washington, D.C.-based government affairs and communications firm, today released its second report in a series devoted to the topic. So far in 2008, $20,826,032 have been spent on 55,019 spots in 33 states, along with minimal national cable placements.
The Candidates: In a Word
In the latest survey by the Pew Research Center for the People & the Press (a national survey of 2,509 voters interviewed Sept. 9-14) registered voters were asked what one word best describes their impression of the candidates for president and vice president.
Votara Usted? The Power of Latino Communities in the 2008 Presidential Election.
Iconoculture is examining the values and motivations driving the Latino vote in the 2008 presidential election. Iconoculture’s Latino Consumer Strategist team is looking to the future and defining how emerging trends will impact the political leanings of today’s Latino communities. During Hispanic Heritage Month (September 15-October 15), there will be a great deal of emphasis on the history of the community, but the Latino market is not looking back; it is plunging ahead in an era of growth.
