Political

Due to a legal challenge by DC-based Allbritton Communications, LLC the publishers of “Politico”, Arturo Villar’s just launched newsletter ‘La Politica’ was forced to change their name due to the potential of protracted litigation. The weekly newsletter will be called Candidato USA.

In a briefing at the National Press Club, a coalition of the nation’s largest and most established Latino organizations and the country’s largest Spanish-language media companies launched Ya es Hora, ¡Ve y Vota! (It’s Time, Go Vote!), a non-partisan national voter mobilization effort targeting U.S. Hispanics.

Last year, Mayor Steve Lonegan, of Bogota, New Jersey, gained notoriety by demanding the removal of a Spanish-language McDonald’s billboard created by d expósito & Partners. He then tried to make English the official language of the tiny New Jersey town that bears the same name of Colombia’s capital. In a matter of hours, Lonegan was all over the news.

Well, the curious mayor is back in the news and- irony of ironies! – this time he is mentioned for the presumed discovery of two illegal immigrants working on repairs at a second home Lonegan owns in Bogota.

This paper provides an overview of the 2007 political advertising landscape and a forecast of ad spending for 2008. Developed by TNS Media Intelligence/Campaign Media Analysis Group (CMAG), the paper discusses state and local political advertising, strong issue and advocacy ad spend and Presidential campaign ad spend.

Dewey Square Group announced the launch of DSG LATINovations, the firm’s new venture to tap the country’s fastest growing population.

DSG LATINovations will be led by former DNC Communications Director Maria Cardona and former Congressional Hispanic Caucus Executive Director Maria Robles Meier.

Telemundo and mun2 announced the launch of “Vota Por Tu Futuro” – “Vote 4 UR Future,” the networks’ national non-partisan Hispanic voter registration campaign.

MySpace and MTV teamed up with ImpreMedia as their Hispanic media partner for the 2007 series of Presidential Candidate Dialogues. ImpreMedia’s online channel, LaVibra.com will host the Spanish translated dialogues in streaming video.

Every four years, voters head to the polls to elect our nation’s president.

The process begins with a series of primaries and caucuses in the winter and spring, and ends with the November general election. To mark the start of the 2008 presidential election season, the Census Bureau has culled the following facts from previously released statistical reports.

Arturo Villar’s Solmark Media Group, which also publishes Hispanic Market Weekly (HMW), has been distributing information to people in the ad industry about the content and target publishing date of November 5th, 2007 for their new publication dedicated to help politicians, elected officials, candidates, campaign managers, advisers and consultants better understand, reach and create effective strategies to reach Latino voters.

Univision Communications Inc., together with the University of Miami, made history this evening with the broadcast of the first ever U.S. presidential candidate Forum in Spanish. Univision’s Democratic Presidential Candidate Forum provided an innovative and landmark opportunity for the candidates to speak directly to the growing Hispanic electorate, whose votes will play a pivotal role in the next presidential election.

It’s gotten cheap to say, but Sunday night it will be true: History will be made. For the first time ever, presidential candidates will take part in a nationally televised debate en español. That anyone would even entertain the idea is a sign of the growing political clout of Hispanics. BY JOSE CANCELA

Hot button topics like immigration and the first Hispanic Democrat to seek presidency will play a defining role in the 2008 presidential election making Hispanics a veritable swing voting bloc.

This note has nothing to do with advertising to US Hispanics. And, at the same time, it has everything to do with advertising to US Hispanics.

This note is the product of anger, concern, fear, disappointment, pride and, in a humble way, an attempt to put my two cents worth in the topic of our times: immigration.

Miami based Solmark Media Group, publishers of Hispanic Market Weekly, will be launching a new publication delivered digitally and via subscription targeting Hispanics interested in politics in the USA and the Americas.

Arturo Villar – Publisher of Hispanic Market Weekly has been known to have a keen interest in politics and its impact on society and the economies of the Americas.

The Miami Herald reported today that Univision Communications has invited all Democratic and Republican Presidential candidates to a debate on the network as the Labor Day. The debates will be in Spanish.

On March 31, at a gathering of the National Federation of Republican Women, the former speaker of the house and possible presidential candidate equated Spanish to “the language of living in a ghetto.”

The number of Americans who cited the internet as their primary source of campaign news in 2006 doubled since the last mid-term election.

Twice as many Americans used the internet as their primary source of news about the 2006 campaign compared with the most recent mid-term election in 2002.

Some 15% of all American adults say the internet was the place where they got most of their campaign news during the election, up from 7% in the mid-term election of 2002.