As the 2005 U.S. elections are approaching, Nielsen Monitor-Plus takes a closer look at political advertising for recent months and some of the local campaigns throughout the country.

After some of the most hotly contested "off year" political races in history, TNS Media Intelligence/CMAG announced that 2005 political and issue advertising on television reached a record $515 million for an “off year” election season. In gubernatorial and mayoral elections from New Jersey and Virginia to New York City and Los Angeles, candidates increasingly turned to television advertising to communicate their messages and gain recognition.

Latino voters in electoral vote-rich states such as Texas, Florida and California can make a statewide electoral vote outcome difference if as few as 3-4% of Latino voters switch parties or change their candidate preferences, according to an analysis of recently-released Census data on the 2004 election, conducted by the Tomás Rivera Policy Institute (TRPI) at the University of Southern California.

The Independent Task Force on Television Measurement today urged the Senate Committee on Commerce, Science and Transportation and the House Commerce Committee to decline legislation that would require new oversight of TV ratings. In letters to the Committees, Task Force Chairwoman Cardiss Collins warned that the bills would "significantly roll back much of the progress" that the organization and Nielsen have achieved toward more accurately measuring how audiences of color watch television.

A new poll of U.S. youth aged 13 to 18 conducted by Harris Interactive shows that one-quarter (24%) of teens support the war in Iraq, down from 47 percent who felt this way in April 2003, shortly after the war began.

Sixty-four percent of U.S. citizens age 18 and over voted in the 2004 presidential election, up from 60 percent in 2000, the U.S. Census Bureau reported today. Tables from a November survey also show that of 197 million citizens, 72 percent (142 million) reported they were registered to vote.

The National Association of Latino Elected and Appointed Officials (NALEO) Educational Fund announced that it has raised over $1 million in resources for its Annual Conference from over forty five of America’s top and fastest growing corporations.

Los Angeles Mayor-Elect Antonio Villaraigosa accomplished what Democrats dream of doing nationwide: he energized Latino voters to turn out for him at historic levels and stitched together the sort of multiracial coalition that has often eluded less-gifted politicians, Newsweek reports. In the May 30 Newsweek cover "Latino Power" (on newsstands Monday, May 23), Miami Bureau Chief Arian Campo-Flores and Chief Political Correspondent Howard Fineman assess the impact of Villaraigosa's
election on national politics and the Latino vote.

The National Council of La Raza (NCLR), the largest national Hispanic civil rights and advocacy organization in the U.S., hails the momentous victory of Antonio Villaraigosa, who today becomes Los Angeles, California's first Latino mayor since 1872.

The Hispanic Alliance for Progress Institute, (HAPI) a national Hispanic advocacy and policy organization Chaired by Manuel Lujan, former 20 year Member of Congress and Secretary of the Interior, believes, "it is imperative for Hispanic advocacy to play a role in helping to ensure these Spanish s

The numbers of Latinos who are registering to vote in the City of Los Angeles continue to climb and will comprise a record high share of the total vote in the upcoming May 17th Mayoral election, according to statistics compiled by the William C. Velasquez Institute.

Over $404 million was spent on broadcast and print issue advocacy during the 108th Congress, with business interests outspending citizen-based advocacy groups by more than five to one, according to a new report released today by the Annenberg Public Policy Center of the University of Pennsylvania

This study, conducted in partnership with the Lear Center Local News Archive (University of Southern California Annenberg School for Communication), provides important baseline data on how U.S. politics is covered by the Spanish-language broadcast media.

In a stunning admission, an elections manager for NBC News said national news organizations overestimated President George W.

Now that the gnashing of teeth in New York over the election results seems to have quieted a bit, I thought I'd take a look back at one element of the recent presidential election.