This late surge in advertising was led by two anti-Kerry or pro-Bush groups—Swift Boat Vets and POWs for Truth and Progress for America Voter Fund—which together spent $23 million. Much of their money went to key battleground states including Ohio, which received at least $6.6 million in advertising expenditures and ultimately won Bush the election.

The National Council of La Raza (NCLR) hailed two historic milestones for the Latino community coming out of the 2004 election. First, an unprecedented number of Latinos went to the voting booth on Tuesday. At least seven million Latinos and perhaps as many as 9.6 million turned out to vote, representing a dramatic increase from the 2000 presidential election. Second, for the first time ever, there will be two Latinos in the United States Senate, ending a nearly 30-year-old drought for Hispanic representation in that body.

I wrote this article on Sunday without the knowledge of who will have won the election. Regardless of who wins (and if there is a clear "winner" at all), there will certainly have been one of the largest voter turnouts of the last 20 years and I think that this fact is a direct result of the Web.

U.S. political advertising spending for 2004 is projected to exceed $1.45 billion, according to data released by TNS Media Intelligence/CMR, the leading provider of strategic advertising and marketing information.

More than 7.6 million Latinos went to the polls in the national elections of 2004, increasing their voter participation by more than 1.6 million over the 2000 presidential election, according to preliminary results of a turnout study conducted by the William C. Velasquez Institute (WCVI) on Election Day.

AOL Latino announced that it will offer comprehensive election coverage through its "Tu Voz Es Tu Voto" (Your Voice is Your Vote) area.

A poll conducted by comScore Networks, Inc. has determined that President George W. Bush holds a narrow 1.7% lead among women voters nationwide. Yet Senator John Kerry holds a slim lead in two of three key battleground states. Kerry leads among women voters in Florida (50.0% to 45.5%) and Pennsylvania (50.0% to 44.0%), while the race is a dead heat in Ohio (47.1% to 47.1%).

Just days before the election, the Hispanic Alliance for Career Enhancement (HACE) released the results of their "Latino Professional Pulse - October 2004," a national survey of 475 Latino professionals regarding their work life, economic sentiment, political leanings, and investments.

As Election Day nears and many critics and political pundits continue to point to the Latino electorate as a possible deciding factor in this year’s race for the White House, a new PSA campaign from the Southwest Voter Registration Education Project’s Fuerza Latina youth initiative (SVREP) is str

At the Omni Colonnade Hotel, with the microphones set, the cameras rolling and an audience of over fifty people, including many Hispanic Media Journalists, waiting at the set of the Political Forum Tuesday night, the missing components were the two Political Parties’ representatives including the invited vice presidential candidates.

comScore Networks released the results of a study examining the factors influencing the voting plans of American women in the upcoming presidential election. The study integrates a full range of demographic, attitudinal and lifestyle information to focus on the factors influencing the attitudes, intentions and decisions of closely followed segments, such single women and “security moms.”

Congressional Democrats released a new report on how Hispanic Americans have fared in the last four years, and outlining proposals by Congressional Democrats to advance the prosperity of Hispanic families. The report was released at the 5th Annual Hispanic Leadership Summit on Capitol Hill.

Punch card voting systems result in the disproportionate invalidation of minority votes. So conclude political scientists Justin Buchler, Matt Jarvis, and John McNulty in the September issue of Perspectives on Politics, a journal of the American Political Science Association.

If you are a young person of Latino decent, odds are you don't vote. You are the least likely of any ethnic group to be registered, and the most likely of any ethnic group to say that voting is unimportant.

In this Fox News versus Air America Radio world, one wonders: Do political leanings affect media consumption? A new survey from Scarborough Research--a firm that studies shopping, media, and lifestyle patterns of U.S. consumers--attempts to find out.

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