Bustos Media Exchanges Radio Stations In Sacramento.

Bustos Media and Salem Communications Corporation announced they will exchange three radio stations serving the Northern California region. Bustos Media will exchange its newly acquired Sacramento radio station KVMG-FM (103.9 FM) for Salem’s KSFS-FM (94.3 FM). Bustos Media also will acquire from Salem KCEE-FM (103.3 FM), which serves Grass Valley, Nevada City, Lincoln, Marysville and Yuba City, California, for $500,000.

Effective today, Salem Communications will move its successful Fish-formatted music programming to 103.9 FM. Bustos Media will move its adult contemporary “Magia” format to 94.3 FM. Both stations will operate under local marketing agreements until the exchange is completed.

Amador S. Bustos, president and CEO of Bustos Media, said: “We are pleased to participate in this `win-win’ exchange. Salem recently acquired 94.3 FM from Univision, who originally used this frequency to serve the Spanish community. We are proud to return this signal, which super-serves the Spanish community from Modesto to Woodland, to a Spanish format.”

Bob Fox, general manager of the Salem Sacramento cluster, commented, “The new signal reaches the entire Sacramento metro area and provides excellent coverage of the target audience for our contemporary Christian music format.”