Cabletelevision Advertising Bureau launches Online Diversity Marketing Center.

In an effort to offer the latest information, trends and insight into the exploding diversity marketplace, the Cabletelevision Advertising Bureau (CAB) has launched its new online Diversity Marketing Center. The micro-site, housed within the CAB’s main website http://www.onetvworld.org> is for marketers and agencies looking to gain more perspective on how to reach diverse populations. Included within the micro-site is a new feature entitled Upfront Uplink which allows advertisers to submit questions about the multicultural upfront and receive a response within 48 hours (Monday-Friday) from the CAB’s Diversity Marketing staff.

“In today’s growing multicultural market, advertisers need to make strategic decisions and take sophisticated approaches to their marketing plans,” said Cynthia Perkins-Roberts, Vice President, Diversity Sales & Business Development of the CAB. “It’s critical to remain relevant to these unique consumers and we’ve created a tool that offers advertisers information they can utilize when developing their insights and media strategies to each community.”

The Diversity Marketing Center is populated with well-known resource information from contributors including Nielsen Media Research, Simmons, Intertrend, Globalworks, New American Dimensions and the Hunter Miller Group. Advertising professionals can make requests for presentations, download program samplers or obtain copies of the CAB’s diversity publications Cultural Connections 2007, Race, Relevance & Revenue or the Hispanic Cable Fact Book. The site includes a diversity marketplace overview, television statistics, viewing trends by daypart and information on the top-10 markets for African, Latin and Asian-American viewership. Deep psychographic insights into each group are also available and visitors can easily learn more about cable’s diverse network programming options offered in each segment. Finally, through June 21st visitors to the site can participate in the Connect & Win game for a chance to win exciting prizes daily.

“Cable’s ethnic networks have unprecedented connections with their viewers and the Diversity Marketing Center is designed to showcase those strengths providing advertisers an opportunity to gain critical advantages from a robust multicultural program that showcases their products to an engaged audience.”