Cadbury Adams USA @ The Vidal Partnership.
July 28, 2006
Cadbury Adams USA LLC has announced that The Vidal Partnership has been named its Hispanic agency of record.
The Vidal Partnership will be responsible for providing strategic counsel and direction in reaching Hispanic consumers through advertising and other marketing extensions for Cadbury Adams’ chewing gum brand portfolio.
“We are delighted to represent Cadbury Adams,” said Antonio Ruiz, partner, chief strategic officer, The Vidal Partnership. “They have such an impressive portfolio, and we look forward to working with them and lending our insight on how to best reach the Hispanic Market.”
Adds Bill Higgins, vice president marketing, Cadbury Adams: “Winning with the Hispanic Consumer is a strategic priority for Cadbury Adams, and we are thrilled to be partnering with The Vidal Partnership to better meet these consumer’s needs.”
