Calancha Consulting Group launches in Puerto Rico: A New Strategic Communications, Creative and Media Consultancy for U.S. Hispanic, Caribbean, and Pan-American Market

With the mission to transform how brands connect with multicultural audiences, Calancha Consulting Group (CCG) announces its official launch in Puerto Rico. Led by its CEO and Founder, Carlos A. Calancha Figueras, CCG emerges as a strategic communications, creative, media, and digital influence consultancy designed to offer more agile collaboration, tailored solutions, and measurable results for brands seeking to stand out across Puerto Rico, the Caribbean, and the United States.

With more than 20 years of international experience within WPP, leading operations across South America, Central America, the Caribbean and the United States, Calancha is now betting on an independent structure—more dynamic, adaptable, and deeply connected to the diverse audiences across these markets.

What sets the firm apart is its flexibility: for some clients, it functions as a marketing consultant; for others, as their media agency; and in other cases, as a full-service shop or even an in-house marketing department—always tailored to each brand’s needs, with a focus on growth and results.

“Calancha Consulting Group was born from the need to make collaboration with clients more agile, integrated, strategic, and culturally relevant. Now more than ever, brands must connect authentically and meaningfully with their communities. Our team is ready to support clients in Puerto Rico, the United States, and across the region with fresh, customized, results-driven solutions,” said Carlos A. Calancha Figueras, CEO and Founder of CCG.

In addition to Carlos A. Calancha’s strategic leadership, the firm is backed by a senior, multidisciplinary team with expertise in marketing, communications, public relations, media, digital strategy and influencer marketing. This team brings proven multi-market experience and deep knowledge of their disciplines—enhancing CCG’s reach, agility, and ability to deliver.

Thanks to this flexible and expert structure, Calancha Consulting Group adapts to each client’s specific needs without losing focus on strategy, performance, and measurable outcomes.

With its launch, CCG aims to become a trusted strategic partner for brands seeking to grow in diverse and highly competitive markets. The firm is committed to innovation, collaboration, and creativity as engines of transformation—strengthening authentic connections between brands and the communities they serve.

Photo credit: Nelson “Javi” Navarro Zayas