California Hispanic Chambers @ Pensar Communications.

The California Hispanic Chambers of Commerce (CHCC) announced that it has named Pensar Communications Inc. as its pro bono public relations Agency Of Record. Co-founded by Ray Gomez and Chela Castano, Pensar Communications is a boutique firm that provides strategic consulting services in the areas of issues management, media relations strategy, professional sports consulting, stakeholder intelligence and outreach, environmental and labor communications, internal communications and executive communication training.

“The California Hispanic Chambers is progressing into the next stage of development and there are more opportunities for Hispanic businesspeople in California than ever before,” said Julian Canete, President and Chief Executive Office, CHCC. “With the help of Pensar Communications, we are working to strategically guide the development and execution of our initiatives and help spur the economic growth for the more than 400,000 Hispanic-owned businesses in this state.”

Pensar Communications will focus on public relations strategy development, message building, media relations and stakeholder outreach for CHCC. They will also assist with publicity for CHCC’s 25th Annual Convention & Business Expo being held August 25-28 in Anaheim, California.

“As the premiere Hispanic business organization in California, we are excited to play such an integral role in the future growth of the California Hispanic Chambers,” noted Ray Gomez, Managing Partner, Pensar Communications Inc. “There is quite an opportunity to expand on an already strong brand through strategic communications.”