Call for Entries for the 2011 NAMIC Excellence in Multi-cultural Marketing Awards.

The National Association for Multi-ethnicity in Communications today announced its call for entries for this year’s Excellence in Multi-cultural Marketing Awards (EMMA).  Cable companies, including MSO’s, networks and industry suppliers are now welcome to submit digital entries via the Excellence in Multi-cultural Marketing Awards microsite, http://emmacompetition.com.  The submissions deadline for all completed entries is Friday, July 15, 2011 at 11:59 p.m. EDT.  Winners will be acknowledged during the 25th Annual NAMIC Conference scheduled for October 4-5, 2011 at the Hilton New York in Manhattan as part of the communications industry’s Diversity Week.

Recognizing the cable industry’s best practices in multi-cultural and ethnic targeted marketing, the competition comprises two elements: Case Studies/Campaigns and Marketing Tactics.  Entries submitted in each element are judged within two divisions of competition: Cable Distributors and Networks/Industry Suppliers.  Marketing efforts targeting one or more cultural segments, including but not limited to African-American, Asian and Hispanic markets, that were executed between June 1, 2010 and May 31, 2011 are eligible.

“Multi-cultural marketing is essential for companies to connect their brands with an audience that’s becoming more diverse year over year,” said Daphne Leroy, vice president of Marketing and Communications, NAMIC.  “We are pleased to continue the tradition of recognizing those within the communications industry who are facilitating outstanding campaigns that resonate with ethnic consumers.”