Can Ad Buyers Trust the Numbers They’re Given?
October 3, 2023
By Robert Gibbs
Ad buyers — large or small — rarely have the time to do in-depth audits on the numbers they’re given. Whether you’re spending $50,000 per year on advertising or $5 million — how many resources can you spare to ensure that your ads are running in the best places — let alone that they’re even running where you thought they would?
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Courtesy of Association of National Advertisers
