Can This Client-Agency Marriage Be Saved?

By Joanne Davis, ANA Faculty

Relationship on the rocks? At some point as a client, you may find you are not getting the quality or type of work you need from your agency. Or maybe your needs are evolving and changing. So, if that’s the case, it’s time to go into a full-on agency review, right?

Hold on, not so fast!

While tempting, especially when you’ve had repeated disappointments, agency reviews are not always the automatic answer when a client needs changes in their agency service.

Whether an agency must improve its performance, bring a different set of capabilities, new people, more senior people, or a new remuneration approach, going into a full-fledged review shouldn’t necessarily be the client’s first port of call.

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