Can You Quantify the ROI of Social Media?

Now more than ever, marketers are faced with the challenge of having more relevant and engaging conversations with their customers. With social media emerging as a legitimate channel, customers expect companies to not only be active in social media but to engage in conversations through these channels.

Aberdeen Research Group investigates the key benefits of social media monitoring and presents research on how Best-In-Class companies are staying ahead of the curve through social media monitoring and measurement.

Ariba provides insight on how to make sense of the complicated social media landscape by consolidating data in order to make actionable decisions.

By Kevin Martin, Vice President and Principal Analyst, Aberdeen Research Group.

To view webinar CLICK on link below:
http://www.omniture.com/offer/793?offer_version=42&cms_site_lang=1&s_cid=28443&&s_iid=27830&ct=email&cp=acquisition>