In an effort to reach and serve the growing Hispanic population in the United States, Cancer Treatment Centers of America (CTCA) has selected San Antonio-based advertising and public relations firm Creative Civilization as its Hispanic advertising agency of record.
Creative Civilization will be tasked with building awareness for the brand and providing information to Hispanics about the innovative cancer treatment options offered by CTCA.
“Our multidisciplinary team has a strong history and extraordinary experience in the healthcare sector, particularly in the fight against cancer,” says Creative Civilization President and COO Gisela Girard. “CTCA provides quality care and treatment, with advanced technology and a patient-focused approach to care that places the patients and his/her caregivers first. We look forward to joining the CTCA team in winning the fight against cancer, every day,” Girard adds.
“We have been privileged to serve many Hispanic patients in the past, and recently expanded our bilingual clinical and patient care teams to serve even more Hispanic patients who are seeking our unique model of care in the future,” says CTCA Chief Growth Officer Peter C. Yesawich. “And we look forward to working with the very talented staff of Creative Civilization on the development of an integrated communications plan that will help us reach and serve these individuals.”