Canela Media to amplify Hispanic Political Engagement

Locality, a local video solutions provider, announced a partnership with Canela Media, the leading technology and innovation-driven digital media company for the Latino community. Locality will act as the Hispanic-media company’s exclusive political ad sales arm and oversee political campaign engagement strategies targeted toward Hispanic audiences this election year.

The synergy of Canela Media’s trust and credibility within Hispanic communities and Locality’s expertise in political and streaming advertising promises a groundbreaking approach to local political outreach. This collaboration will facilitate reach among the U.S. Hispanic audience through Canela Media’s streaming inventory while leveraging Locality’s industry prowess and capabilities to sell digital inventory for political campaigns. This collaboration acknowledges the growing and important Hispanic population of eligible voters in the upcoming November 2024 election. According to Pew Research, over 36.2 million Hispanic Americans will be eligible to vote, constituting 14.7% of all eligible voters, an increase from 13.6% in 2020.

“We are thrilled to announce our strategic partnership with Locality, a collaboration that enables political advertisers to establish meaningful connections with the growing and influential Canela Media audience. Recognizing the crucial role of engaging with U.S. Hispanic voters.” Andrés Rincón, Senior Vice President of Sales at Canela Media, emphasized, “Canela Media’s expansive reach and scale uniquely position us to connect with over 50 million U.S. Hispanics through our comprehensive OTT/CTV and online offerings.”

“We’re excited to join forces with Canela Media to help transform how political advertisers are reaching underrepresented communities,” said Stacey Perry, Vice President of Political Streaming at Locality. “This partnership comes at a time when it’s more important than ever to reach Hispanic voters across all communities. By combining our political media expertise with Canela Media, we’re coming together to ensure local political advertisers can connect with Hispanic communities across all media avenues and keep them educated during this election cycle.