Canela Music and Verizon joins forces

Canela Media announced it will exclusively feature season 2 of The Rockstar Show by Nicky Jam on Canela Music, its new app that offers a unique blend of Latin music programming.

Nicky Jam, one of the most prolific artists in Reggaeton and Latin music globally. In addition, Nicky is an award-winning singer and songwriter, who has collaborated with a long list of performers, including superstars such as Daddy Yankee, Farruko, J Balvin, and dozens of others in addition to his solo material. His hit 2017 album, Fénix, was nominated for a Latin Grammy Award for Album of the Year.

“Music is a big part of daily life and special occasions for most Hispanics,” said Andres Rincon, Senior Vice President of Sales at Canela Media. “Whether attending a live music performance or listening to recordings, the genres Hispanic consumers choose are highly diverse. While Latin music is a fan favorite, Hispanic listeners also enjoy urban genres like hip-hop more than the general population.”

Rincon continued, “Listening to our audiences – their needs and desires is critical to our success. With Nicky Jam, it’s a statement and a sign of what’s to come in terms of ongoing new and exciting programming. We are excited to work alongside Verizon in our mission of providing Latinos with a place to engage with culturally-relevant content and unique experiences to our audience.”