Canela.TV & Industrias Tajín Honor Mexican Cuisine with New Docu Series

Canela.TV announced a partnership with Industrias Tajín, a leading manufacturer and distributor of hot sauces in Mexico, the United States, Central America and Europe. The collaboration aims to promote Mexican food culture with the exclusive launch of “Ahogadas,” a docu series focused on a delicacy from Jalisco tortas ahogadas.

With this collaboration, the companies seek an emotional connection with Hispanic audiences in the United States, offering content that promotes Latino culture, and a cult piece of Tapatian cuisine: La Torta Ahogada. This is the first exclusive production from Canela.TV.

In addition to the docu series, a significant number of bottles of Tajín in Mexico and the United States will have a promotional tie-in with information about the platform. The promotional label will include a QR code to download Canela.TV and view the documentary.

“This docu series shows the rich gastronomy of Mexico, aligned with our vision of bringing unique and culturally relevant content to audiences that Broadcast TV has lost,” says Germán Palomares Salinas, Director of Canela.TV and Commercial Vice President for Mexico and LATAM. “We hope that Hispanics from Mexico, the United States and more will enjoy the content we have created.”

“Ahogadas”, directed by the filmmaker Bruno Madariaga in alliance with Cinescopio Films, shows how, in Jalisco, Mexico, a bread is stuffed with carnitas, bathed in spicy sauce and pickled onions and leads us to understand that the torta ahogada is pride, identity and, above all, a delight worth sharing. In addition to the history of this delicacy, the docu series portrays the anecdotes of Alex González, drummer of the Mexican music band Maná; the caricaturist Trino and Jis; the soccer player Daniel Guzmán; the plastic artist José Dávila and a list of chefs, actresses, foodies and more, who demonstrate how a great dish transcends places, professions and ideologies, under the premise that taste rules. The production took place over three months, plus 4 weeks of pre-production, 61 days of filming and 9 months of post-production.