Capturing Opportunities in Challenging Times.
October 3, 2008
The current global financial crisis has hit with such speed and severity that it appears entirely unique. Even with the various economic downturns experienced in 1990-91, 1997, 2000-01, and 2003, our seventeen years of largely uninterrupted growth have left many businesses ill-prepared to make the decisions necessary to ensure survival, let along growth in the marketplace today.
By Jeff Swystun, Chief Communications Officer, DDB Worldwide; Les Binet, European Director of DDB Matrix; and Dan Miller, Group Accountant Director at DDB Seattle.
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