‘Caraluna’ Dulce de Leche Liqueur Launches.

Caraluna Dulce de Leche Liqueur – a blend of Caribbean rum, rich caramel and 100 percent real cream inspired by Dulce de Leche, debuts in Phoenix and South Florida just in time for the holidays. Caraluna liqueur’s Dulce de Leche flavor, a familiar taste among Hispanics, will help them celebrate the tastes, smells and traditions of the Latin culture. From now on, while sharing special moments with family and friends, Hispanics will envelop their Latin roots when indulging in a creamy and silky glass of Caraluna liqueur.

When the Hispanic community celebrates, they do it in style – choosing only the best. They toast to their traditions, their music, and their language. Both the Phoenix and South Florida areas have a high density of Latinos – a group that makes consumer premium brands an integral part of their lifestyle.

“DIAGEO wants to connect with Hispanic traditions through a cordial which overflows with Latino flavor and culture”, said Kevin McLaughlin, Global Innovation Director, at DIAGEO. “It was not only created FOR the Hispanic consumer but WITH them as well”, he added.

“The brand represents a blend of style and sophistication, yet approachability. It creates moments of bonding and sharing. I believe that Caraluna will become many Latinos’ drink of choice every time they gather to converse, share and celebrate. A signature drink for Hispanics”, McLaughlin said.

Caraluna packaging is enticing – it resembles a fresh container of Dulce de Leche: creamy and silky on the top and caramelized on the bottom. A premium liqueur that is rich and delicious in taste – as captivating and exciting as a Latin beat.

“As the world’s leading premium drinks business, DIAGEO is proud to add Caraluna to our brand portfolio,” added McLaughlin. “This new product is a celebration of the diversity within the Hispanic culture, and we are thrilled to debut the liqueur in two important markets – Phoenix and South Florida.”