Carbonell – Art Director @ ADN

Juan Carbonell has joined ADN’s Coral Gables office as Art Director. Prior to joining ADN, Carbonell was at Marca Hispanic, where he developed campaigns for a diverse client portfolio — including PNC Bank, Rite-Aid, IDT Telecom and Infiniti.

Born in Venezuela and raised in Miami, Carbonell is a graduate of the world-renowned Miami Ad School. His professional background includes work abroad, including a stint at BBDO’s Puerto Rico offices. Constantly looking for new vehicles to express his creativity, Carbonell complements his agency work with non-profit, community-oriented projects that range from street murals to fine works of art in display at galleries throughout the country.

“Juan is a very strong addition to ADN’s creative capabilities as well a good fit with our creative philosophy,” said Alex Cornelio, Chief Operating Officer at ADN. “Juan’s ability to bring to life campaigns that work seamlessly across multiple channels, and addressed to a diverse group of Hispanic audiences, is a rare find in our industry. We’re glad we don’t have to compete against him.”

“ADN is a next-generation agency. Traditional advertising agencies, even those who claim to do integrated work, base their concepting process on above-the-line executions and later try to force-fit their ideas into non-traditional channels – and it shows. ADN strives for truly media-agnostic concepts intended to resonate with the target at a differentiated level,” said Carbonell.