Meredith Corporation announced a series of executive promotions and new leaders in its National Media Group. The leadership changes announced by National Media Group President Tom Harty and effective immediately are:
Gayle Butler is promoted to EVP & Group Creative Content Leader; Editor-in-Chief, Better Homes and Gardens. Butler will now oversee all NMG creative activities, in addition to her role leading all creative content activities associated with the Better Homes and Gardens brand.
Jim Carr is promoted to EVP & President, Better Homes and Gardens. Carr will now oversee Meredith’s large scale women’s lifestyle brands – Better Homes and Gardens, Family Circle and Ladies’ Home Journal.
Carey Witmer is promoted to EVP & President, Parents Network. Witmer will be responsible for the Parents and American Baby brands and Meredith Hispanic Ventures.
Liz Schimel is promoted to EVP & Chief Digital Officer. Schimel will focus on expanding Meredith’s digital properties and strategies, including tablets, mobile and consumer websites. She will also oversee Meredith’s Consumer Marketing activities.
Harty also announced Dick Porter is joining his senior leadership team as EVP & President, Media Sales. Porter, 53, brings an extensive background in aggressive sales leadership of national brands. Most recently, he served as CEO for the Publishing Group of America. He also served as EVP, Interactive Advertising for AOL, and SVP at Advertising.com, where he helped build top digital advertising sales teams and operations. His background also includes publisher of Prevention, Reader’s Digest and TV Guide. Porter is a member of MIN’s Sales Executive Hall of Fame.
Butler, Carr, Witmer, Schimel, and Porter will join Nancy Weber, EVP & Chief Marketing Officer, and Mike Riggs, EVP & General Manager, as direct reports to Harty. Weber expands her role to include Interactive, Direct Media and Travel Marketing. Riggs adds magazine brand responsibility with Doug Olson, EVP & Director, Operations and Business Development, having direct oversight of Traditional Home, Midwest Living, Special Interest Media business and Meredith’s Men’s media brands.
“I’m proud to be able to recognize these individuals within our organization who have worked to build our brands and business,” said Harty. “I am also delighted to have such a highly respected and innovative leader as Dick Porter join the Meredith National Media Group. I’m confident this leadership team will help us grow and evolve our business in today’s rapidly changing and dynamic media environment.”