Cargill launches Rumba Brand On-Pack Promotion.

Cargill launched its first Rumba brand on-pack promotion, “Warmth of Home” or “Calor de Hogar.” The program reaches Hispanic consumers during the holiday season when specialty meat consumption is at its highest, as is consumers’ desire for savings. The national bi-lingual promotion runs Oct. 25, 2010, through Jan. 15, 2011, in stores nationwide and gives consumers the chance to win more than 100 cash prizes just in time for the holidays.

“The Rumba product team is excited about the brand’s new holiday promotion and being able to work closely with our retail partners to bring timely and relevant marketing programs that help drive increased sales,” said Rumba Brand Manager Meredith McGowan. “We are dedicated to ensuring that the brand meets the needs of today’s multicultural consumers so that our customers are able to provide the right product solutions that help optimize sales for these targets.”