CaribeVision launches wireless Interactive TV Programming.
June 9, 2008
CaribeVision Television Group announced that in order to promote the relationships between viewers and its TV shows, its CEO Carlos Barba, has recently made a business joint venture with Tactical Wireles to develop interactive television (text messaging). This alliance promises to drive viewers to get involved everyday with their favorite TV shows; besides, this alliance promises to increase the audience loyalty.
“We are living the Integrated Communications Era. Nowadays, television has found in mobile technology an ally delivering to the audience not only entertainment, but also immediacy,” assured Daniella Valeriano, Tactical Wireless representative.
It does not matter what carrier provider the viewer is associated with (AT&T, T-Mobile, Verizon, Sprint-Nextel), they will be able to send their opinions and commentaries to (# 95057) which is the CaribeVision short code for texting. “In CaribeVision our viewers are the stars. The (SMS) technology service approaches our customers in depth. This is very
important to us, because they are an essential part of our image and the reason why we do television,” Stated Carlos Barba, CaribeVision’s President and CEO.
Currently, the service can be seen on our primetime shows, El Show de Susana Gimenez, Hollywood Cafe and In Fraganti.
