Carmen Sepulveda, who in May of this year took the reins of the Public Relations and Social media Department at d expósito & Partners, adds the title of Partner to her role as Chief Communications Officer.
“Today we are happy to announce that Carmen is officially becoming a Partner,” said Daisy Expósito-Ulla, Chairman/CEO of d expósito & Partners, LLC. “She brings years of proven leadership in the public relations discipline and an entrepreneurial spirit to lead the department.”
“Carmen has a proven track record of mastering the art of public relations to place a brand favorably in the public eye. Now, she is applying those same skills to drive consumer engagement with our clients’ brands through social media,” added Expósito-Ulla.
An acknowledged expert in the field of multicultural communications, Sepúlveda’s career has enjoyed many successes working for Fortune 500 companies, among them AT&T, Reebok International, Kraft Foods, Sears Roebuck & Company, Whitehall Robins, and Best Foods. Among the leadership roles of a career that has spanned both the agency and corporate worlds, she helped build the largest public relations agency in the Hispanic market for The Bravo Group. She also served as VP of Diverse Markets at JP Morgan Chase Bank and, later on, as AVP of Branding and Campaign Management for MetLife Bank.
In 2002, she co-founded Act-é Marketing Solutions, Inc., showing year-over-year growth under her leadership. At Act-é, she serviced accounts such as Pfizer, Colgate-Palmolive, Verizon, U.S. Department of Commerce, Census 2010, the NYS Office of the Governor, El Diario/La Prensa, and the National Association of Hispanic Publications.
“I am excited to be a part of an agency whose growth is so remarkably fast-paced,” said Sepúlveda. “It is exciting to be creating personal relations and social media campaigns to connect brands to communities, both digital and location-based, especially since multicultural audiences are a driving force,” concluded Sepúlveda.
Among the Industry recognitions she has been awarded are NYC Women’s Agenda 2004 Galaxy Award; Women Entrepreneur of the Year by the NYS Federation of Hispanic Chamber of Commerce; El Diario/La Prensa’s of New York Women of Distinction Women’s Award in 1996 and in 2006; Outstanding Latina Women in Media by the National Association of Hispanic Publications; and CEBA Corporate Advertising Award among others.
Carmen is also a co-founder of the Hispanic Public Relations Society of Greater New York, Inc., and she serves as Marketing Chair of the American Diabetes of Greater NY Latino Initiatives and is a Board member of the American Diabetes Association.