Emma Carrasco, currently Executive Vice President of Republica will become NPR’s head marketer, announced Gary E. Knell, President and CEO of NPR. Her appointment as Chief Marketing Officer begins December 3 and follows an extensive national search.
Loren Mayor becomes NPR’s SVP of Strategy on December 10. In addition to spearheading strategic planning she will help lead corporate business development. She is the Vice President of Strategy and Ventures at PBS, where she has served since 2008.
The appointments of Mayor and Carrasco are the most recent in Knell’s reorganization of NPR’s executive ranks, ten months into his tenure as CEO.
Carrasco is a marketing, branding and communications executive with 30 years of experience that span advertising, branding, digital, promotions, communications and media for major brands. In this newly created role, she will develop and lead the implementation of a robust, cross-cutting marketing strategy to expand the visibility of NPR and public radio, and to grow audience and revenue.
“Emma has the experience and perspective to build on our strong brand and reputation and to connect NPR and our Member Stations to people who want a civil and impartial approach to news,” said Knell. “Though our listening audience is larger than the circulation of the nation’s top 54 newspapers combined, we still can reach far more Americans in every corner of our country with robust marketing and outreach programs that promote our award-winning radio and digital content.”
“I’ve been an avid supporter of public broadcasting for many years, and I am thrilled to bring my personal passion and professional experience together at NPR,” said Carrasco, who added that “NPR and its Member stations have a great opportunity to become a part of the daily media diet of a generation of young and diverse listeners, and I’m especially excited to be a part of that endeavor.”