Carrera – GM @ Entravision TV In Denver.

Entravision Communications Corporation announced the appointment of Mario M. Carrera as General Manager of its Colorado television properties, which includes Univision KCEC 50 and Telefutura KTFD 14 in Denver and Univision KGHB 27 in Colorado Springs. Mr. Carrera will oversee all television station operations, including advertising sales, news programming and administration. He replaces Luis Hernandez who is returning to Texas to continue his career in broadcasting.

Mr. Carrera is a seasoned sales and broadcasting executive, bringing approximately 17 years of industry experience to Entravision. Most recently, Mr. Carrera was National Spot Sales Manager and Local Sales Manager for Liberman Broadcasting, where he increased the advertiser base, instituted sales training workshops and developed successful revenue maximizing strategies at television stations in San Diego, Los Angeles and Houston.

Prior to joining Liberman Broadcasting, Mr. Carrera was Local Sales Manager of KWHY-TV, a Harriscope of Los Angeles station, where he tripled local sales revenue in three years. In addition, Mr. Carrera also held General Manager
positions at Paxson Communications and General Manager/Vice President positions at Univision Communications. Mr. Carrera started his career at Fox Television Group in the sales and marketing department. He is a graduate of Harvard University with a Bachelor of Arts degree in Sociology.

Walter F. Ulloa, Chairman and Chief Executive Officer of Entravision, commented, “We are delighted to have Mario lead our Colorado television properties. His previous accomplishments clearly demonstrate that he has all the qualities of an effective leader and strategist. His wide range of sales and marketing expertise in general media, as well as Spanish-language media, will be an asset to the company as we continue to execute on our business objectives of increasing revenue share and driving ratings in the Denver market.”

Entravision also owns and operates three radio stations in Denver, 96.5 KXPK-FM, 92.1 KJMN-FM and 1090 KMXA-AM.