The Cartel Group and m Strategies form alliance.

San Antonio-based Cartel Creativo, Inc., and Dallas-based m strategies inc. (MSI), have entered into a strategic partnership that combines the advertising and brand marketing expertise of The Cartel and the public relations and media strategy expertise of MSI.

“The Cartel Agency has been a great strategic partner for our brand and has been instrumental in developing our “I Know What Good Is” ad campaign, and MSI has developed our consumer, corporate, international and domestic franchise PR programs,” said Farnaz Wallace, EVP & Chief Marketing Officer for Church’s. “Combining their services will be beneficial for our brand, as it will provide a one-stop shop on our advertising & PR needs.”

“With the economy in its current state, companies will continue looking for that one-stop solution to their integrated marketing needs, whether for general market or diverse segments,” said L. Michelle Smith president and CEO of m strategies inc. “Combining MSI, a general market public relations agency with competencies in diverse markets, and The Cartel, a multi-cultural advertising agency specializing in the Latino market means that together we can address any integrated marketing need.”

“MSI and The Cartel both share a commitment to working efficiently for the client which translates to excellence in client service and a focus on nurturing some of the industry’s most creative and talented people, which equates to more value in agency manpower,” said Sean Salas, president of Cartel Creativo. “Upon our first strategic session, we noticed an undeniable synergy in our cultures, and that only translates into successful campaigns for our clients when we come together.”