Cartel Impacto Nextel’s Hispanic PR Agency.

Cartel Impacto has been selected to serve as public relations agency of record for outreach in the United States to the Hispanic community for Nextel Communications, Inc. The agency is providing strategic direction and support to broaden Nextel’s communications program to U.S. Hispanics with a series of new initiatives that build upon existing outreach into this market.

“We are honored to be able to leverage our skill set to serve such a terrific brand and wireless sector leader on these exciting initiatives. Nextel understands the Hispanic market, and we at Cartel Impacto are poised and ready to help Nextel achieve its goals,” said Chris Day, Cartel Impacto’s general manager. “Our companies share a passion to reach Hispanics and understand the nuances of this diverse market. We approached this program as Nextel admirers, yet were further enlightened on the brand’s strength and uniqueness by our research.”

Cartel Impacto’s main responsibilities will include strategic planning, media relations, event coordination and support of the “Nextel.Ya.” campaign. The “Nextel.Ya.” campaign is in line with the “Nextel. Done.” branding designed to represent the “can do” attitude of Nextel’s current and prospective customers.