Casa Cristina available at Sears and Kmart Stores.

Sears and Kmart announced the launch of an exclusive new soft home collection, Casa Cristina. Created by well-known Hispanic journalist and talk show host Cristina Saralegui, the Casa Cristina collection is inspired by Saralegui’s Miami home, along with the artistry and memories of her childhood. Cristina’s unique style and taste come to life in this groundbreaking collection.

“Everyday, I am inspired by many things in my life, from family to my career to the people I’ve met along the way,” said Cristina Saralegui. “But when I walk through the door at the end the day, it’s my home that inspires me the most.”
   
“Cristina is such a creative voice, and Sears Holdings is proud of our collaboration in this new venture,” said Amy Parker, chief marketing officer, Sears Holdings Corporation, Home. “The Casa Cristina bed and bath collection is a welcome addition to the Sears and Kmart home decor market.”
   
“We are thrilled to introduce the Casa Cristina collection at Sears and Kmart. The collection allows us to offer our customers products with broad appeal, and designs that draw from the Hispanic culture,” said Doug Wurl, vice president and general merchandising manager, Sears Holdings Corporation, Home. “Our collaboration with Casa Cristina represents our commitment to offering our customers more style sensibilities. By continuing to expand our brand portfolio we are working to make Sears and Kmart destinations for beautiful design at affordable prices.”