Casanova Pendrill adds depth to its Planning Team

Ingrid Otero-Smart, President/CEO of Casanova Pendrill announced the addition of Juan Faura to its leadership team as Vice President, Director of Strategic Planning. 

Mr. Faura is an industry veteran having worked in the Hispanic and General Markets for over 20 years. He founded the multicultural agency Cultura in the late 90’s and his experience runs the gamut of traditional and digital marketing and ranging across categories from CPG to automotive to beverages. He has authored two books about marketing to Hispanic consumers in the US and is currently working on another book about Hispanics and digital marketing.

“We are thrilled to have Juan join our growing team”, said Simon El Hage, SVP Director Strategic Planning and head of the planning department for Casanova Pendrill. “He will be a force multiplier for us and our Clients”, concluded Mr. El Hage.

”I have known and respected Ingrid Otero-Smart and Casanova for years and I am very happy to be a part of the Casanova family” stated Mr. Faura. “I was also really impressed with Simon’s leadership and the direction he wants to take the planning function at Casanova, so I am thrilled to be a part of it and to deliver on the vision for the department”, he explained.