Casanova Pendrill joins UNICEF to support TAP Project.

Casanova Pendrill has signed on to help UNICEF support the Tap Project, a grassroots initiative to provide clean water to children around the world. From Sunday, March 22 through Saturday, March 28, 2009 (World Water Day), the Tap Project will encourage Americans to visit participating restaurants and pay $1 or more for a glass of tap water or donate online at www.tapproject.org.

Casanova Pendrill has created a pro-bono campaign for the New York city and Miami Hispanic markets focusing on creating awareness of the Tap Project, while also securing local donated media placements and recruiting local restaurants to participate. The agency’s New York and California offices are working simultaneously as part of a national marketing, public relations and promotions campaign.

“We’re excited to be a part of this unique branded experience that will help to provide safe drinking water to children around the world,” said Ingrid Otero-Smart, President/CEO of Casanova Pendrill. “Our goal is to take the momentum and buzz behind the Tap Project and introduce the initiative to the Hispanic community in these markets.”

The grassroots campaign leverages the “Agua Para Todos” message with TV and radio PSA’s, online banners, print ads, experiential events, and OOH digital billboards. The messages created by the Casanova team aim to educate, engage, and instill a sense of urgency so Latinos can donate to this worthy cause.

A street-level experiential campaign includes visually compelling activations in high traffic, public areas, including Union Square Park in New York city and Bayfront Park in Miami. At these locations, Casanova Pendrill and UNICEF volunteers will be on-hand to educate on how to donate online and via text messaging. Strategically placed vending machines containing dirty bottled water will visually drive home the idea that for some children, their only choice is to drink water with pollutants. Other campaign elements include a street magician performing a liquid magic show near the activations, informational flyers, posters, and “I donated to TAP” buttons.

Casanova Pendrill tapped into its resources to create the campaign and reached out to its partners to implement the efforts. Participating vendors and agencies supporting the efforts include:

ο 27 Street Studio
ο Alcance Media
ο Alta Vista Films
ο APM
ο Axis The Multicultural Agency
ο AZ Productions
ο AZ, Audio Post
ο Batanga.com
ο Bitt Animation
ο Bond Audio
ο Carbo Films / Puenzo
ο CGS Premier
ο Clear Channel
ο Company 3
ο Con Tu Familia Magazine
ο Corporate Images
ο Delta Media
ο DG Fastchannel
ο El Paracaidista Newspaper, Miami
ο ElParacaidista.com
ο Fox.com
ο Hispanic Indoor Media
ο Hola Networks
ο La Tribuna Hispana Newspaper, New York
ο Lost Planet
ο Mariana Mucci
ο miapogeo.com
ο Michel Corbiere
ο Nathan Thompson, Magician
ο NPA
ο One Source Printing
ο People en Español
ο Plural & Partners, Inc.
ο Polymusic
ο Primary Color
ο Pull Music
ο Reliable Graphics
ο Rodrigo Garcia Sainz
ο Sea Latino Newspaper, Miami
ο SeaLatino.com
ο Snack Smart Vending Machine
ο Starmedia.com
ο Telemundo.com
ο Tempo Newspaper, New York
ο Terra.com
ο The Proton
ο TV y Novelas Magazine
ο Univision.com
ο WADO-AM, Miami
ο WAMI-TV Telefutura, Miami
ο WAMR-FM, Miami
ο WAQI-AM, Miami
ο WCAA-FM, Miami
ο WCMQ-FM, Miami
ο WFUT-TV Telefutura, New York
ο WGEN-TV Independent, Miami
ο WJAN-TV America TeVe Independent, Miami
ο WLTV-TV Univision, Miami
ο WMGE-FM, Miami
ο WNJU-TV Telemundo, New York
ο World Trade Printing
ο World Trade Printing Company
ο WPAT-FM, Miami
ο WQBU-FM, Miami
ο WRAZ-FM, Miami
ο WRMA-FM, Miami
ο WRTO-FM, Miami
ο WSCV-TV Telemundo, Miami
ο WSKQ-FM, Miami
ο WSUA-AM, Miami
ο WXDJ-FM, Miami
ο WXTV-TV Univision, New York
ο Yahoo en Espanol