Casanova Pendrill rebranding to Casanova//McCann

McCann Worldgroup announced that Casanova Pendrill is today being rebranded as Casanova//McCann.  

Said Luca Lindner, President of McCann Worldgroup, “The rebranding is more than a logo change.  It is a recognition of the agency’s enormous success in designing creative and effective Hispanic and multicultural communicationsfor its clients and enables Casanova to align more closely with McCann Worldgroup in order to tap in directly to McCann Worldgroup’s capabilities and resources. Additionally, McCann Worldgroup can more seamlessly leverage Casanova//McCann’s Hispanic and multicultural capabilities.”

Said Otero-Smart: “The change respects the brand recognition of the Casanova name and the agency’s strong culture while allowing Casanova direct and immediate access to McCann Worldgroup. This closer collaboration represents substantial opportunities for our clients and ourselves.”

Over the past several years, as multicultural Americans are both mirroring and helping to drive mainstream American culture, many of the agency’s clients, including those shared with McCann Worldgroup, increasingly are turning to Casanova to deliver multi-platform communications.  

Under the leadership of CEO, Ingrid Otero-Smart and Chief Creative Officer, Elias Weinstock the agency’s robust client portfolio spans shared McCann Worldgroup clients as well as clients managed independently.