Casanova Pendrill repositions its Integrated Services Department.

Casanova Pendrill (CP) announced the re-launch of their integrated services unit and its repositioning as -Casanova ALIVE Brand Promotions.

“Brands should be open and engaging with consumers,” states Nanette Johnson, Director of Casanova ALIVE. “We create our promotional services and programs to ATTRACT consumers, to allow them to LEARN about the brand in situ, to INTERACT with them, to understand the brand’s VALUE and, ultimately, to ENGAGE the consumer with the brand.”

According to Ingrid Otero-Smart, CP President/CEO, “For years, we’ve been integrating brand promotional efforts that engage consumers within our clients’ campaigns. Continuing to address the services as Promotions, did not do justice to what we actually do. After much success, we realized the department needed to be formally recognized with its own name. ALIVE is a more descriptive name and one that truly fits within our idea breeders belief.