Casanova Pendrill wins at 2010 Reggies.
February 26, 2010
Casanova Pendrill was recognized last night at the 2010 Reggies National Awards with a Bronze Award in the Experiential Category ($1MM Budget or less) and a Bronze in Cause Marketing for their work on behalf of the UNICEF Tap Project.
Ms. Jenny Pulido and Mr. Daniel Luna were on hand at the event to receive the awards on behalf of Casanova and UNICEF.
The Reggie Awards honor the best promotional campaigns of the year. As the use of promotions and integrated marketing expands, the REGGIE continues to represent the best in the field. A REGGIE Award is representative of great thinking, creativity, and detailed execution, with results.
Casanova created a vending machine to “sell” dirty water to create awareness of the issue of lack of clean drinking water and to spur people to donate. The Dirty Water machine was placed in Union Square as part of this experiential event.
“Our promotions team (repositioned as A.L.I.V.E. in 2009) created a fabulous plan around the creative idea of Dirty Water and executed it brilliantly”, said Ingrid Otero-Smart, President/CEO of Casanova Pendrill. “These two awards recognize the hard work of many individuals at the agency and the courage of our UNICEF clients”.
