Casanova Pendrill wins Gold OBIE Award.

Casanova Pendrill won one of the oldest and most prestigious awards in advertising last night in Phoenix, Arizona during the 68th Annual OBIE Awards Gala. The UNICEF Tap Project was given one of the 22 Gold OBIEs by the Outdoor Advertising Association of America (OAAA). More than 1,000 images were judged in this year’s competition.

Casanova created a vending machine to “sell” dirty water to create awareness of the issue of lack of clean drinking water and to spur people to donate. The Dirty Water machine was placed in Union Square as part of this experiential/outdoor event. In addition, the OOH campaign included posters placed in public bathrooms.

“ The OBIEs recognize the best in creativity and execution in the outdoor medium and this campaign is a great example of what’s possible,” said Nancy Fletcher, OAAA president and CEO. “To win a Gold OBIE is something special. It means Casanova Pendrill is, quite simply, among the best in the world at what they do.”

This year’s awards were judged by a star-studded panel, led by Stan Richards, creative director, The Richards Group, who served ad chief judge.

“ We are so proud of this recognition, and thankful for the opportunity UNICEF gave us to work on this meaningful assignment,” said Ingrid Otero-Smart, president and CEO of Casanova Pendrill. “ We are firm believers in the power of OOH and continue to push the envelope in using it in more creative ways. We are thankful to the many partners who helped us implement this outdoor effort, especially to Delta Media. We dedicate this award to the memory of Scott Calderwood, who believed in the work and worked tirelessly to get it maximum exposure ”.