Castalia Communications expands its operations inn Mexico.

Expanding its executive team, Castalia Communications enlists the services of Gianfranco Arfinengo as Director, Mexico and Central America. Reporting directly to Marc Olivier, Vice President of Strategy and Development, Gianfranco will be responsible for distribution, advertising sales and marketing for the region.

“Gianfranco brings a solid background to Castalia Communications, which will be of tremendous benefit,” said Luis Torres-Bohl, President for Castalia Communications. “We are sure to see great things from Gianfranco, especially with his proven track record of increased sales and strong managerial experience.”

Gianfranco has more than 25 years in advertising, marketing and business consulting in local and multinational companies. Previously, Gianfranco served as Marketing Director for Cablevision in Mexico, where he was responsible for the development and implementation of consumer marketing strategies. During this period, the company’s strategies achieved more than 100% increase in Internet sales performance and a 25% rise in television subscribers. As an executive for JWT Venezuela, JWT Colombia, JWT Mexico and JWT Peru, he led multiple new business ventures, increased sales and developed communications plans for such notable brands as Kelloggs, Phillips, Warner Lambert and Kimberly Clark, among other local and multinational clients.

“Castalia is a dynamic, fast-paced company that’s really making a difference for its clients in the international television community,” said Gianfranco. ”With all the changes and new opportunities in the industry of telecommunications, it is a natural fit for my capabilities.”