Castaneda joins nuvoTV.
January 14, 2012
nuvoTV announced that it has landed Jose Castaneda from FOX Hispanic Media. Castaneda joins nuvoTV as director of ad sales, East Coast, a newly created position reporting to Craig Geller, senior vice president, ad sales.
“During his 15 years in the media business, Jose Castaneda has established an extensive network of contacts who value his ability to develop creative ideas and solutions that address advertiser needs,” Geller said. “Jose’s particularly strong track record in Hispanic-targeted media will enable him to step right in and make an immediate contribution to our efforts.”
In his new position at nuvoTV, Castaneda will develop cross-platform and television opportunities for marketers looking to effectively reach the large Bi-Cultural Latino market.
He joins nuvoTV following six-plus years at FOX, where he was an account executive at FOX Hispanic Media and a launch ambassador for the FOX Emerging Networks Group focusing on Utilisima TV. Before joining FOX, Castaneda was an account service representative at Univision Network, senior sales planner at The Golf Channel and an account executive at BSMG Worldwide ad agency.
