Castells Partner Promotions.
July 29, 2012
Castells officially promoted two top marketing executives to equity partners. Leticia Juárez is now Partner, Marketing & Client Services, and Malu Febres-Cordero Partner, Retail Services. This underscores both of their contributions, role in Castells‚ continued growth, and the commitment to solidifying the most dynamic senior team. Malu will continue to lead their foundational McDonald‚s account, while Leticia oversees the agency‚s other client teams and new business.
“Leticia and Malu are powerhouses. They’ve shown their business acumen, progressive thinking, quality standards, passion, commitment and tenacity,” said Liz Castells, President/CEO. “We’re so aligned in our vision and complement each other well. Leticia is the client’s voice of reason and business driver with deep intuitive and relationship skills. Malu is the consensus-builder whose amicable style adds to a commanding leadership. With our leadership trio, anything is possible.”
Leticia Juárez had key agency roles; as VP of media, Account leadership on McDonald’s, and most recently, helping grow, manage and transition Time Warner Cable. “I am very proud of the opportunity and responsibility as a key agency leader,” said Juarez. “Castells has been my home for 12 years, and I look forward to contributing to its growth for many more.”
Malu Febres-Cordero was RLR Director of Client Services prior to her 5 years at Castells. “I’m honored to represent Castells as a Partner, and work alongside Liz and Leticia to do the very best, challenge the status quo, and grow profitably.”