For Castells & Time Warner Cable 13 is One Lucky Number.
April 12, 2008
Castells & Asociados announced that it has won 13 Telly Awards for its Hispanic creative work for Time Warner Cable Corporate produced in the last two years. Among the 13 awards received, 3 were Silver winners, the highest honor, and 10 were Bronze winners.
The Telly Awards honors the very best in local, regional and cable TV ads and is one of the most prestigious awards in advertising. This year they had over 14,000 entries with creative recognized for cinematography, special effects, B2C capabilities, telecommunications/internet service, use of humor, strategy and overall creative execution.
“Receiving this many awards is such an immense honor. It underpins the excellent relationship we have with our partners. The Time Warner Cable Corporate folks are amazingly gifted, engaged and collaborative partners which allows us to do great work, that gets results.” said Liz Castells, President/CEO of Castells.
“Having the right strategy and great creative is a winning formula; it delivers the results, and the awards are the icing on the cake,” said William Ortiz, Senior Director of Corporate Multicultural Marketing at Time Warner Cable. “Having said that, I‚ve been doing multicultural marketing for over 18 years and I can‚t recall a Hispanic agency ever winning that many awards for a single client ˆ that‚s a lot of icing ˆ and what I call very sweet.”
Below are the winning spots:
Title: TWC “Planet Soccer” (2007)
Category: Special Effects
Award Level: Silver
Title: TWC “Planet Soccer” (2007)
Category: Videography/ Cinematography
Award Level: Silver
Title: TWC Branding Transition Campaign “(Baby, Baby Steps & Neighbors)” (2006)
Category: Business to Consumer Campaign
Award Level: Silver
Title: TWC “Planet Soccer” (2007)
Category: Telecommunications/ Internet Service
Award Level: Bronze
Title: TWC “Who’s The Boss” (2006)
Category: Telecommunications/ Internet Service
Award Level: Bronze
Title: TWC “Who’s the Boss” (2006)
Category: Use of Humor
Award Level: Bronze
Title: TWC “Soccer Ball” (2008)
Category: Telecommunications/ Internet Service
Award Level: Bronze
Title: TWC “Soccer Ball” (2008)
Category: Use of Humor
Award Level: Bronze
Title: TWC “Tango”(2006)
Category: Telecommunications/ Internet Service
Award Level: Bronze
Title: TWC “Tango” (2006)
Category: Use of Humor
Award Level: Bronze
Title: TWC “Baby” (2006)
Category: Telecommunications/ Internet Service
Award Level: Bronze
Title: TWC “Baby Steps” (2006)
Category: Telecommunications/ Internet Service
Award Level: Bronze
Title: TWC “Neighbors” (2006)
Category: Telecommunications/ Internet Service
Award Level: Bronze