Castrol and 2010 FIFA World Cup campaign.
June 16, 2009
fourdiaz vargas announces the launch of the Castrol and 2010 FIFA World Cup˙ Hispanic campaign. This national campaign will disseminate relevant and informative news about Castrol’s programs as it regards its official sponsorship of the 2010 FIFA World Cup˙. This campaign will be further supported on the web at www.castrolfootball.com and www.castrolsoccer.com.
As part of the campaign Castrol will use their heritage of research, technology development and innovation that has delivered winning performances in lubricants for more than 100 years. By applying the same approach to football they have created a campaign designed to give fans deeper, more insightful ways of looking at and analyzing World Cup performance than ever before. In addition the program will be supported by world class ambassadors such as Cristiano Ronaldo and Arsène Wenger who will add their personal insights into this exciting sport and the 2010 FIFA World Cup˙.
“As a US Hispanic communications agency, we are excited with the opportunity in developing this public relations campaign which will inform our Hispanic community on the FIFA World Cup˙ and allow them follow all the commentaries and gain insights leading up to the 2010 FIFA World Cup˙,” said Jose-Guillermo Diaz, principal at fourdiaz vargas.
