Castrol GTX enters partnership with RadioCadena Univision.
March 3, 2006
Univision Radio announced an advertising and promotional partnership between RadioCadena Univision, Univision Radio’s AM network, and Castrol GTX. As part of the agreement, RadioCadena Univision’s Sports Director and on-air personality, Rafael Hernandez Brito, will become the official Spanish-language spokesperson for the Castrol GTX brand.
Castrol GTX will sponsor “El Garage de AutoZone” and the network’s signature sports program “Locura Deportiva,” both of which are hosted by Hernandez and air nationally on RadioCadena Univision’s affiliate stations. As spokesperson, Hernandez will also feature Castrol GTX as the main sponsor of his well-known segments, “Rafa Car Care Tips” and “the Road to Germany,” as well as podcast updates, on-air consumer promotions, and remote broadcasts from retail partners and personal appearances.