Celebrate Your Heritage a la Coca-Cola

In time for Hispanic Heritage Month, Sept. 15 – Oct. 15, Coca-Cola has launched a new video “Orgulloso De Ser.” The film “Orgulloso De Ser,” which translate to “Proud To Be,” explores family names and the pride surrounding them through personal stories shared on camera.
 
The video, created by the DAVID agency, evokes the power of family, culture and community by bringing people together in celebration of their heritage and unique family stories. In the film, participants share stories and display their pride by applying a temporary tattoo of their last name using the special Coca-Cola Heritage Tattoo Can. The Heritage Tattoo Can allowed participants to wear and share their pride and love for their culture and family names.