By Roberto Orci
One of the best marketing minds in our field passed away yesterday. León Potasinski died from pancreatic cancer at 54 having been diagnosed only two weeks before. It was a shock to those of us who knew him and worked with him.
Of course, León would rather we be celebrating rather than mourning. Born in Venezuela and having lived in New York, Texas and Los Angeles, his idea of a memorial was food, drinks and salsa music. His birthday is in March, so stay tuned for that celebration.
He wore many hats in his career at major agencies and most recently at Acento. He was in media, in account service, in research and in strategy. In fact, his most recent job took all his skills and put them under one title. We called him MegaMind. It was a fitting description because he played a key role in so many areas requiring strategic insights.
León made many contributions which will continue, and he helped develop a strong team that will move ahead with confidence that he helped build. And he will be sorely missed.
As you can imagine, his passing is a tremendous strain on his partner and family. In lieu of flowers, we are organizing a fund to assist them. If you would like to contribute, you may send a check to:
Scott C. Harshman
c/o Luz Marina Lopez, Acento
2254 S. Sepulveda Blvd
Los Angeles, CA 90064