Celebrating Two Decades of Excellence: The Center for Hispanic Marketing Communication to Commemorate its 20th Anniversary with a Prestigious Gala

The Center for Hispanic Marketing Communication (CHMC) will host its 20th Anniversary Gala on October 11, 2024. The event will occur at the Florida State University Alumni Center in Tallahassee. The upcoming event is a special occasion celebrating the CHMC’s 20 years of service and achievements since its inception. This year’s theme, “Embrace. Empower. Elevate.”, is a tribute to the 20 years of embracing culture, empowering voices, and elevating community by the CHMC.

Aligned with National Hispanic Heritage Month, the 2024 Gala event is a platform to acknowledge Latino excellence and honor the achievements of distinguished honorees. The event will honor Vivian de las Cuevas-Diaz, a member of the Florida State University Board of Trustees; Carlos Carrasco, an award-winning actor, producer, and director; and Tito Puente Jr., a renowned Latin percussionist, songwriter, and music producer. The event will feature a captivating silent auction, live musical performances, and networking opportunities with our students, faculty, industry professionals, and friends.

“We are proud to be a pioneering center dedicated to conducting and educating about groundbreaking research on understanding Hispanic consumers. It is our responsibility to support and advocate for our Hispanic students, ensuring the ongoing work of the CHMC at FSU for generations to come,” says Dr. Sindy Chapa, Director of the Center for Hispanic Marketing Communication.

The 20th Anniversary Gala is a celebration and a commitment to providing financial assistance for aspiring marketing and communications professionals. The event proceeds will provide educational resources and opportunities such as scholarships, educational activities, and relevant industry programs to the students of the CHMC at Florida State University.

Please visit the 20th Anniversary Gala website to learn more about the event. Tickets can be purchased at the following link: https://one.fsu.edu/foundation/event-registration/2024/hispanic-marketing-20th-year-anniversary-gala.

About the Center for Hispanic Marketing Communication: The Center for Hispanic Marketing Communication (CHMC) at Florida State University was founded by Dr. Felipe Korzenny in 2004. The Center’s programs are housed in the FSU School of Communication. The Center is the first of its kind in the United States devoted to educating students and professionals. Faculty and students working with the Center conduct ground-breaking research and serve as an innovative resource for the Hispanic marketing industry. For more information, please visit https://hmc.comm.fsu.edu/