Celebremos Nuestro Sabor con Coca-Cola launches.

Paella Valenciana! Enchiladas with Mole! Ropa Vieja! Tacos! Ceviche! Arepas! Simply delicioso! With 21 different types of cuisines and “mucho sabor,” Hispanics definitely know something about the diversity of food. To honor these timeless recipes, Coca-Cola is teaming up with Univision and celebrity chef and host of TeleFutura’s “Delicioso,” Ingrid Hoffmann, to launch the contest “Celebremos Nuestro Sabor con Coca-Cola” (Celebrate Our Flavor with Coca-Cola).

Through September 26, people can participate in the contest by visiting Univision.com online or on their mobile devices, keyword: Coca-Cola. To enter, people need to upload a picture of their favorite dish along with a short essay explaining what inspired the dish and how they enjoy it with a Coca-Cola. Two grand prize winners will each receive $5,000 and have their favorite traditional dish prepared on Univision’s morning program “Despierta America” (Wake-Up America).

Each submission in the “Celebremos Nuestro Sabor con Coca-Cola” contest will be evaluated by a panel of judges for its originality, creativity and purpose. Hoffmann will announce the two grand prize winners, share their stories and photos, and prepare the winning dishes live on “Despierta America” on September 19 and October 10. The winners will also receive a set of Hoffmann’s TFal Simply Delicioso cookware.

“For more than 100 years, Coca-Cola has been the thread that unifies families at the dinner table,” said Miguel Nigrinis, senior brand manager, Hispanic Marketing, Coca-Cola North America. “With this program, we celebrate those moments of pleasure and happiness that come when loved ones gather around the table.”