Chain Store Guide – Hispanic Demographics.

Chain Store Guide (CSG) announced the release of a new product aimed at providing demographic information and retail intelligence on the top 50 geographic Hispanic markets. The Top 50 Hispanic Markets Report: Your Retail & Foodservice Guide to Hispanic Marketing(TM) is scheduled to publish on September 28, 2004.

It is hard to ignore the facts: with annual Hispanic buying power reaching $630 billion, a population that represents 15% of the US population and a growth rate of 58%, the growth of the Hispanic market is big news. Chain Store Guide’s Top 50 Hispanic Markets Report(TM) provides intelligence on the geographic markets that are heavily populated by Hispanics. The market snapshot section outlines the retail and demographic details of each of the Top 50 Hispanic US markets, including rankings by Hispanic population, retail breakdowns, market share information and media contacts. The unique part of this report, unlike any other, is the retail profiles section. This section contains listings of retail and restaurant headquarter information that have locations in these markets. Current and future Hispanic marketing plans are also noted in each listing.

With heightened awareness of this market, leading advertisers have almost doubled their advertising efforts targeted to Hispanics. In fact, a recent study by the Association of Hispanic Advertising Agencies suggest that advertisers in many categories should devote more than 8% of their national budgets to the Latino market. “Chain Store Guide is answering the cry of many retailers and manufacturers looking to identify key markets ideal for Hispanic-related products or services. With this report, Chain Store Guide provides the demographic make-up of the top markets combined with retail intelligence broken down by sub-ethnic groups: Mexican, Puerto Rican, Cuban, etc.,” says Debra Scruggs, Chain Store Guide Product Development Manager.